Simple question – what is the term for websites that seamlessly transition readers from one article to another?

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October 17, 2020
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October 17, 2020

Simple question – what is the term for websites that seamlessly transition readers from one article to another?


Websites that, once you reach the end of a news article, pre-loads the next news article and updates the URL in the browser's address bar. What is the name of this experience?

Bonus points if you can point me to a news website that implements this feature.

Just hoping to discover the name for the concept, so I can dig deeper with research.

submitted by /u/stumcm
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