Hi SEO people 🙂
Just a quick question. Let's say I want to rank when people search for “small business voip nz” (just an example), and I only care about ranking in my native country (New Zealand).
When I'm conducting my on-page SEO, do I need to worry much about using the term “new zealand” or “nz” at all?
Or would Google already understand my business is NZ based? The fact that my business is NZ-based is mentioned in other places throughout the website, and the associated Google My Business profile has this info (though I have a .com domain instead of a .co.nz, which may affect things?).
Sorry if this is a really stupid question!