How do you create an accurate market assessment for a game dev startup?

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January 14, 2021

How do you create an accurate market assessment for a game dev startup?


I’m looking for some advice from those who have had successful funding runs or know their way around market assessments for pre-seed startups (especially for the game dev industry).

Our game studio (pre-seed) is trying to put together a simple market assessment slide for a pitch deck, but we’re getting stumped trying to use publicly available data or reasonably affordable data (and not spending $3000 or more for in-depth industry reports).

We need to determine our total number of customers.

What we know: the global number of video gamers, and even the regional breakdown of this; the average age and proportions of gamers falling within certain age ranges for *some* regions.

Ideally, we want to know the total number of gamers who fall into our target age range AND who also play games tagged by genres x, y, and z (“platformer”, “adventure”, etc.)

The latter is the hard part because: (1) we can only seem to find data for genres/tags for Steam (we do plan to invest in SteamSpy for this); and (2) we plan to launch beyond Steam (Switch, PS, Xbox).

Is there a way for us to combine these data without doing shoddy top-down market analysis that will be a red flag to the committee reviewing our pitch deck?

Is it an acceptable compromise to have half of the market assessment slide convey the total number of gamers who fall into our target age range, and the other half present a Steam case study regarding customers who buy our types of games? (This is obviously not ideal because then we are ignoring consoles like Switch, which we do anticipate to get a good chunk of sales from simply because of the genre of our game.)

Can anyone answer some of these questions, or provide other guidance?

Many thanks in advance. My co-founder and I have been bashing our heads against this for a while and need help. We understand to not work top-down in a market assessment, but dealing with this (limited) data properly is out of our wheelhouses.

So yeah, any assistance would be much appreciated!

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