I wrote this tweet over the weekend and it started a cool conversation.
I thought I would throw it to this community because I think it's something SEOs don't talk about enough. Here's the tweet in case you don't have Twitter (or just don't want to use it):
“Anyone else ever feel like people confuse SEO with a sales strategy?
Like if they could just nail their SEO, they'd get more clients? SEO is a *marketing* strategy. Your sales and conversion plan is a totally different thing.
High traffic ≠ revenue.”