Marketing

February 28, 2020

Social Selling, Bar Hopping, and Relationship Commoditization

Listen to the proponents of “Social Selling,” and it is the future of selling. It is the way for us to “develop relationships,” extend our reach, […]
February 28, 2020

Redirection Questions

I have been tasked with a complex task and not sure where to begin. Over the last 10 years my company has acquired several companies, each […]
February 29, 2020

“Log in” vs “Sign in”, which should I use?

In, “101 UX Principles: A definitive design guide”, Will Grant says “sign in” is better than “log in” (See the Google Books' preview pp. 322-324) because […]
February 29, 2020

Why is the Driver of 10%+ of Retail Revenue Only 1% of Industry Dialogue?

If you had a tool that increased the spend of your consumer by an average of $59, what would you do with it? What would you […]
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